Cheers to the Rescue

Climate change might be bringing our exquisite views to a close, but let’s not give up quite yet. As a company that makes a product that pairs so excellently with the outdoors, Sierra Nevada Brewing Co. is committed to mitigating our environmental impact. With the all-new Rescue Brew, for every can sold we’ll plant one tree— so the beer label isn’t the only pretty view we’ll be looking at.

  1. Introducing a solution to a dire situation.

2. Meeting them where they’re at.


A. National Western Stock Show


B. New York City Subways

C. New York City Parks & Outdoor Spaces

3. Inviting them in.

A Tap on Fire

Sierra Nevada replaces taps with a pyrotechnic display sure to alert patrons of ongoing wildfires across the country. A small piece of incense will burn at the top of the tap, creating a small trail of smoke. During this time, all Rescue Brews are
half off.

Tree Tracker

Count just how many trees you’ve planted via The Rescue Brew with the Tree Tracker. Maybe don’t plant a whole forest in one night.

Big Ol’ Beer Bulk Box

Sierra Nevada invites you to add a little hops to your survival kit. Complete with 5 full cases of beer (120 beers, 120 trees) in a single 24x24’ box, you’re sure to be set for when climate change comes a knockin’.

Charcuterie
to the Rescue

Sierra Nevada presents a line of freeze-dried snacks perfect for your go-bag. From soft pretzels to Pig in a Blanket, you can find a pairing so divine, it’ll alleviate all your climate change-related existential anxieties.

Handy Holster

Perfect for carrying your beer while you’re carrying out rescues, the Handy Holster has you covered for any mission you’ve spotted on the horizon.

Rescue Ruck

In response to the wildfires in Los Angeles, Sierra Nevada rolls out the Rescue Ruck, a large kit to get victims of the fires back on their feet. From basic toiletries to clothes to food & water, these bags are meant to do some heavy lifting in a pressing crisis.

CW & AD: James DeMenna