Bring Back The Instant
From the palm of your hand, relive any experience. Get lost in time, rock boats, tumble down mountains, sail the open seas, sing towards the heavens, howl at the moon — do it over and over again. Capture moments that will echo for ages.
The Flash Exchange
Polaroid introduces a series of select bars across the country to an easy challenge: exchange your phone for a Polaroid camera. Participants are encouraged to turn off their digital accessories for the night and instead make the switch to an analog camera and capture memories to look back on.
We’re Not Really Strangers x Polaroid
Polaroid and ‘We’re Not Really Strangers’ introduce a new creative variation on the probing card game. Full of carefully crafted levels of engaging prompts, the game intends to push players into capturing ephemeral moments and memories. 150 individual cards encourage you to shoot now and enjoy later.
The F-Stop
Polaroid presents a full-service pop-up diner designed to take you through years’ past. With each booth featuring a distinct cultural era and an accompanying decade-accurate instant camera as the table’s functional centerpiece, you can feel like you’re eating (and shooting) in any place in time from the 1940s to the 2020s. Each dish comes complete with a complimentary pack of film.
Polaroid Playlist
Featured on Spotify, Polaroid launches a generative playlist that curates music and soundscapes based on your photos. Just upload any piece of developed Polaroid film and discover audio curated exactly for the exact time and place you were when you clicked that shutter release button. Just upload, generate and listen.
Replica x Polaroid
In collaboration with Replica, Polaroid offers users the opportunity to design a fragrance just by shooting with their instant camera. Send in any photograph of your choosing and Replica returns with a familiar fragrance designed to take you back to that exact moment.
Expand The Instant
Polaroid introduces virtual reality and artificial intelligence to its signature analog technology with a new VR experience. Simply scan any Polaroid photo, strap on a headset and experience again the moment you once captured in a new 3D immersive reality
Art Director: Sarah Beverly
Copywriter: James DeMenna